Nilayo Sports Brokers Brand Endorsement Deals for Brume, Amusan as PremiumTrust Bank’s Brand Ambassadors


Nilayo Sports Management Limited, Nigeria’s premier sports marketing organization which aims to promote sports from the grassroot to international level in Africa has brokered a brand endorsement deal between PremiumTrust Bank and Plug Entertainment Limited, the Brand Management agents for the World Record Holder and Gold Medalist Tobi Amusan. Nilayo has also successfully brokered a brand management deal between PremiumTrust Bank and Ese Brume. Both Athletes will be endorsed as the face of the PremiumTrust brand across all traditional and digital media platforms.

This indeed was a worthy stride for PremiumTrust Bank who continues to go to great lengths in finding ways to improve and develop lives through sports. While making the announcement, Mr. Ebidowei Oweifie, the Chief Operating Officer of Nilayo Sports Management Limited said “Since inception, PremiumTrust Bank has shown dogged determination to athletics and Nigerian athletes. We are honoured to have brokered this partnership between these three ‘premium’ brands.

Lanre Vigo, the Head of Sports at Plug Entertainment Limited, Brand Agents to Tobi Amusan expressed satisfaction with the endorsement deal for Tobi Amusan. He further said “We feel PremiumTrust Bank’s vision in supporting young athletes in Nigeria aligns with Tobi Amusan’s brand. We are looking forward to this Partnership with PremiumTrust Bank.”

Mr. Emmanuel Emefienim, The Managing Director of PremiumTrust Bank said, “We are excited about this brand endorsement deal as we strongly believe that this is a huge win for young Nigerians. As a brand we look out for the welfare of young Nigerians, and we are committed to helping them grow in all their pursuits; Tobi Amusan and Ese Brume as brand ambassadors fits well in this regard.”

The endorsement deal between Tobi Amusan (a Nigerian Track and Field/100m Hurdles World Champion and Record Holder, Commonwealth Games Winner and Record Holder, Diamond League Final Winner, Top 8 at Olympic Games) and Ese Brume (a Nigerian Long Jump World Championship Silver Medalist, Commonwealth Games Winner and Record Holder, Top 8 at Olympic Games) will run for three years; This will go a long way in supporting Tobi & Ese towards their preparation for the Accra 2023 African Games, Budapest 2023 World Athletics Championships and the Paris 2024 Summer Games.

PremiumTrust Bank looks forward to a fruitful partnership with these amazing athletes as they not only improve livestheirv together develop the sports industry as a whole, and enable young people fulfil their dreams.

Photo caption : Mr. Emmanuel Emefienim, The Managing Director of PremiumTrust Bank, sandwiched on the left by Ese Brume and Oluwatobiloba Amusan, right.


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